Everyone talk about the Vodafone ads. Whats different in it?.
The Vodafone ads featuring the Zoo Zoo cartoons have become the hot talk during the current IPL broadcasts. These Zoo Zoo cartoons have really stolen the hearts of the people, that they do not even change the channels during these ads. It is said that Vodafone has spent 30 crore rupees for making 30 ads with these cartoons.
Do you think these cartoons are animated.?
Do you want to know how they are made?
No, they aren?t animated characters. They are human beings who were made to wear body suits. ?The design of the characters is such that one gets fooled into thinking it is animation,? shrugs Rao, which was indeed the very illusion that had to be created. ?In a sense, it is ?live? animation!? he quips, referring to the fact that it was all shot live.
Prakash Varma, ad filmmaker, Nirvana Films, has directed the commercials, and reveals that the Zoozoos were a big challenge to create. The practical aspects of how they will move, talk, gesticulate and emote were very important. Essentially, costume design and artwork were crucial elements.
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