Music mogul Sean “Diddy” Combs founded Bad Boy Worldwide Entertainment Group in 1994 and established its flagship record label, Bad Boy Records, soon after, effectively launching his own hip-hop career and the careers of artists like Notorious BIG, Craig Mack, and Faith Evans.
Diddy serves as chairman of the company, now a part of Sony’s Epic Records. It has sold a collective 400 million records and produced 38 platinum and multiplatinum singles since its inception.
He has also produced award-winning records and music videos for artists including Mary J. Blige, Jennifer Lopez, Mariah Carey, and Lil’ Kim.
The entrepreneur’s other ventures include his men’s apparel label, Sean John; a multimillion-dollar co-ownership deal with the makers of Ciroc vodka; and co-ownership of Revolt TV and Media, a multiplatform music network.