Adverts always aim to pass on an underlying message, but when they’re powerful and well-presented, it’s hard to forget them. That’s a great thing if it’s promoting a product, but the adverts we’ve listed for you here are promoting something much deeper. They are effective reminders of some of the social problems we commonly take for granted in our modern lives, and are certainly worth a moment to stop and think.
1. Stop the violence
This poster, created by Brazilian agency Terremoto Propoganda, aims to discourage people from drunk driving in the most atypical way.
2. Cellphone wall
The truth behind our phone addictions lies in this advert, created by the company Ogilvy based in Beijing. Their campaign has a slogan we could all agree with:
“The more you connect, the less you connect.”
3. “Speed kills”
This might not be the first time you’ve heard the slogan, but thanks to the images used in this advert, the advertising agency Western Cape Government made it a hundred times more realistic.
4. Let’s stay human on public transport
“Traveling with a large back pack is not a reason to get in other people’s way.”
French company RATP uses some humor in its advertising campaign to encourage people to have respect towards other passengers when using public transport.
5. See how easy feeding the hungry can be?
This smart advert campaign, created by TBWA\Hunt\Lascaris agency in Johannesburg, South Africa, reminds shoppers that people are dying of hunger – and that they can help solve this problem.
6. Throwing away cigarette butts
Created by the Hubbub organization from the UK, these containers were put in the streets as an original way to encourage people to throw away their cigarette butts in bins rather than on the pavements.